Tauranga Web Designers
Put your best foot forward online with a professional business goal orientated website.
All of our website design solutions start with working with you our client to clearly define your online business objectives. Everything we do from there on in centers around working towards achieving these. A good website will focus on engaging your potential customers, generating sales or sales leads and reinforcing your brand messaging.
With over 25 years of developing website business solutions for a diverse range of industries we have an in-depth understanding of implementation of best practice strategies to ensure your website is constantly moving towards optimum performance.
WordPress Platform
Powering over 43% of the world’s websites, WordPress is the most widely used content management system globally and for good reason.
Cranfield Design builds all websites on the WordPress platform combined with the industry leading Elementor page builder. Building your site on WordPress gives you unmatched flexibility, technical performance, ease of use and security.
WordPress has a huge eco-system of plugins that offer almost unlimited blocks of functionality for all different kinds of industries and use cases. These typically cost under $100 and provide sophisticated functionality that to custom build would often cost $10,000 – $100,000+. We are experts in finding and implementing complex solutions to serve our customers business website objectives.
Our Web Design Process
1. Brief & Objectives
We ask you questions about what you want to achieve with your online presence. We collaboratively define the business objectives and create a plan around achieving these.
2. Research & Planning
We ask your opinion on any other websites or aspects of them you particularly like. We look at what your competitors are doing well and what they aren't doing well. We build a website plan around this.
3. Website Build
Once you approve our website plans, we start the build. We will check in frequently along the way to make sure you are happy with the look and feel we are putting in place and we can make amendments on the fly whilst we build the website.
4. Website Deployment
Upon approval from you the client we will launch the website. We will put in place Google Analytics and Google Tag Manager to ensure we have a measurement framework. We test and and make any final changes as requested.
5. Optimise & Refine
Once the website is up and running we will provide monthly performance reporting. We will work with you to look at ways the site performance can be improved.
1. Brief & Objectives
We ask you questions about what you want to achieve with your online presence. We collaboratively define the business objectives and create a plan around achieving these.
2. Research & Planning
We ask your opinion on any other websites or aspects of them you particularly like. We look at what your competitors are doing well and what they aren't doing well. We build a website plan around this.
3. Website Build
Once you approve our website plans, we start the build. We will check in frequently along the way to make sure you are happy with the look and feel we are putting in place and we can make amendments on the fly whilst we build the website.
4. Website Deployment
Upon approval from you the client we will launch the website. We will put in place Google Analytics and Google Tag Manager to ensure we have a measurement framework. We test and and make any final changes as requested.
5. Optimise & Refine
Once the website is up and running we will provide monthly performance reporting. We will work with you to look at ways the site performance can be improved.
1. Brief & Objectives
We ask you questions about what you want to achieve with your online presence. We collaboratively define the business objectives and create a plan around achieving these.
2. Research & Planning
We ask your opinion on any other websites or aspects of them you particularly like. We look at what your competitors are doing well and what they aren't doing well. We build a website plan around this.
3. Website Build
Once you approve our website plans, we start the build. We will check in frequently along the way to make sure you are happy with the look and feel we are putting in place and we can make amendments on the fly whilst we build the website.
4. Website Deployment
Upon approval from you the client we will launch the website. We will put in place Google Analytics and Google Tag Manager to ensure we have a measurement framework. We test and and make any final changes as requested.
5. Optimise & Refine
Once the website is up and running we will provide monthly performance reporting. We will work with you to look at ways the site performance can be improved.
Website Load Speed & Security
Having a website that loads quickly is crucial. It is part of Google’s ranking algorithm and poor load speed times may adversely affect where you rank in Google. Furthermore, a slow website provides a poor user experience and will result in higher customer bounce rates and lower conversion rates.
In today’s environment cyber attacks on websites are very common. Aside from the dangers of potentially compromising your customers personal information, cyber attacks often take down websites altogether and any extended outage of your website means you are losing money.
Cranfield Design exclusively deploys websites on highly secure, blazingly fast Vultr High Frequency web servers. We couple this with various performance and security enhancing tools such as WP Rocket (caching engine), Bulk Shortpixel (image optimisation) and Nginx, Redis and Varnish (further speed enhancing tools).
Finally, we serve all websites through the Cloudflare content delivery network which provides the icing on the cake from a speed point of view, but more importantly provides excellent security layers to protect against the likes of DDos attacks and other malicious attacks.
Funnel Design & Conversion Optimisation
Funnel design refers to the structured path or series of steps that a user follows on a website, typically with the goal of guiding them towards a specific action or conversion. A well-designed funnel ensures that visitors follow a logical and persuasive path, improving the likelihood of conversions, such as making a purchase or delivering a sales lead.
Funnel analysis can reveal where users drop off, allowing for targeted improvements to increase overall effectiveness. This is where conversion optimisation comes into play.
Website conversion optimization, often referred to as conversion rate optimization (CRO), is the process of improving a website’s ability to convert visitors into customers or achieve other desired actions. The goal is to increase the percentage of visitors who complete a specific action, such as making a purchase, signing up for a newsletter, or filling out a contact form.
Cranfield Design are experts in funnel based design and conversion optimisation.
FAQ’s
This does entirely depend on the size and scope of the project, but typically given all the resources required we will have a 6 – 12 page business website completed within 2 weeks and an ecommerce website within 4 – 6 weeks.
Responsive web design is designing the website so that it renders professionally on all different screen sizes and resolutions from large iMacs through to small smart phones. Cranfield Design implements responsive design on all web builds.
A website conversion is the end goal for your website visitors. On an ecommerce website this will be a sale and on non-ecommerce websites it is typically a lead generated for your sales team to follow up on.
Google considers hundreds of different ranking signals to determine which content will appear in search results and in which ranking. Some signals you can influence, others require additional effort, time and resources.
With every website we build, there will be full onsite SEO implemented.
For better results you can engage our SEO services to build quality back links into your website to boost rankings.
Let’s Chat
New website or search marketing to discuss?
Complete our quick enquiry form to the right or call us on 021 226 6723.
Complete our quick enquiry form below or call us on 021 226 6723.