Ecommerce Websites
Whether you need a simple online store or an advanced ecommerce strategy, you can rely on our experience.
With a background in ecommerce starting in 2001, we bring a wealth of experience not just in ecommerce website development and marketing but also in owning and operating online stores both in New Zealand and globally. This experience sets us apart from our competition. We truly understand what it takes to succeed in ecommerce and you will be getting access to all this experience to help you craft a successful strategy to give you the best possible chance to succeed online.
We can advise on all aspects of ecommerce from merchandizing strategies to online marketing to logistics and customer support strategies. We can provide all kinds of integrations for services such as accounting, inventory management, marketing automation and many others.
Woocommerce Platform
Powering over 38% of the world’s online stores, Woocommerce provides an exceptional ecommerce platform for transacting online.
WooCommerce stands out as the premier e-commerce solution for many businesses due to its remarkable blend of flexibility, cost-effectiveness, and seamless integration with WordPress. As a powerful plugin designed to transform a WordPress site into a fully functional online store, WooCommerce leverages the extensive capabilities of its host platform.
This integration means that users benefit from WordPress’s robust content management features, allowing for a unified approach to both content and commerce.
WooCommerce provides the flexibility to create a unique store that aligns with specific business needs and brand identity. This customization extends to the ability to modify code, integrate with other systems, and add bespoke functionalities, giving users unparalleled control over their e-commerce operations.
The plugin infrastructure for Woocommerce is mind-blowingly vast and typically very affordable giving you blocks of code for all different types of functionality and use cases. This coupled with the fact they don’t take 1% of your revenue from you as fees pushes Woocommerce head and shoulders above Shopify.
Our Online Shop Design Process
1. Brief & Objectives
We ask you questions about what you want to achieve with your online shop presence. We collaboratively define the business objectives and create a plan around achieving these.
2. Research & Planning
We ask your opinion on any other online shops or aspects of them you particularly like. We look at what your competitors are doing well and what they aren't doing well. We build an online shop plan around this.
3. Online Shop Build
Once you approve our online shop plans, we start the build. We will check in frequently along the way to make sure you are happy with the look and feel we are putting in place and we can make amendments on the fly whilst we build the online shop.
4. Launch & Training
Upon approval from you the client we will launch the website. We will put in place Google Analytics to ensure we have a measurement framework. We test and and make any final changes as requested. We train you on the system backend.
5. Optimise & Refine
Once the online shop is up and running we will provide monthly performance reporting. We will work with you to look at ways the site performance can be improved. We will provide ongoing support to help you manage the shop and systems.
1. Brief & Objectives
We ask you questions about what you want to achieve with your online shop presence. We collaboratively define the business objectives and create a plan around achieving these.
2. Research & Planning
We ask your opinion on any other online shops or aspects of them you particularly like. We look at what your competitors are doing well and what they aren't doing well. We build an online shop plan around this.
3. Online Shop Build
Once you approve our online shop plans, we start the build. We will check in frequently along the way to make sure you are happy with the look and feel we are putting in place and we can make amendments on the fly whilst we build the online shop.
4. Launch & Training
Upon approval from you the client we will launch the website. We will put in place Google Analytics to ensure we have a measurement framework. We test and and make any final changes as requested. We train you on the system backend.
5. Optimise & Refine
Once the online shop is up and running we will provide monthly performance reporting. We will work with you to look at ways the site performance can be improved. We will provide ongoing support to help you manage the shop and systems.
1. Brief & Objectives
We ask you questions about what you want to achieve with your online shop presence. We collaboratively define the business objectives and create a plan around achieving these.
2. Research & Planning
We ask your opinion on any other online shops or aspects of them you particularly like. We look at what your competitors are doing well and what they aren't doing well. We build an online shop plan around this.
3. Online Shop Build
Once you approve our online shop plans, we start the build. We will check in frequently along the way to make sure you are happy with the look and feel we are putting in place and we can make amendments on the fly whilst we build the online shop.
4. Launch & Training
Upon approval from you the client we will launch the website. We will put in place Google Analytics to ensure we have a measurement framework. We test and and make any final changes as requested. We train you on the system backend.
5. Optimise & Refine
Once the online shop is up and running we will provide monthly performance reporting. We will work with you to look at ways the site performance can be improved. We will provide ongoing support to help you manage the shop and systems.
Online Shop Load Speed & Security
Having an online shop that loads quickly is crucial. It is part of Google’s ranking algorithm and poor load speed times may adversely affect where you rank in Google. Furthermore, a slow website provides a poor user experience and will result in higher customer bounce rates and lower conversion rates.
In today’s environment cyber attacks on websites are very common. Aside from the dangers of potentially compromising your customers personal information, cyber attacks often take down websites altogether and any extended outage of your website means you are losing money.
Cranfield Design exclusively deploys all Woocommerce shop builds on highly secure, blazingly fast Vultr High Frequency web servers. We couple this with various performance and security enhancing tools such as WP Rocket (caching engine), Bulk Shortpixel (image optimisation) and Nginx, Redis and Varnish (further speed enhancing tools).
Finally, we serve all websites through the Cloudflare content delivery network which provides the icing on the cake from a speed point of view, but more importantly provides excellent security layers to protect against the likes of DDos attacks and other malicious attacks.
Funnel Design & Conversion Optimisation
Funnel design refers to the structured path or series of steps that a user follows on a website, typically with the goal of guiding them towards a specific action or conversion. A well-designed funnel ensures that visitors follow a logical and persuasive path, improving the likelihood of conversions, such as making a purchase or delivering a sales lead.
Funnel analysis can reveal where users drop off, allowing for targeted improvements to increase overall effectiveness. This is where conversion optimisation comes into play.
Online shop conversion optimization, often referred to as conversion rate optimization (CRO), is the process of improving a online shop’s ability to convert visitors into customers or achieve other desired actions. The goal is to increase the percentage of visitors who complete a specific action, such as making a purchase, signing up for a newsletter, or filling out a contact form.
Cranfield Design are experts in funnel based design and conversion optimisation.
FAQ’s
Before launching your e-commerce website, there are several essential elements to consider:
Products
- Product Information: What details do you need to showcase for each product on your site? Do you have decent quality product images?
- Variable Products: Will you be selling products with different variations or options?
- Minimum Order Quantities: Are there specific minimum quantities required for any products?
- User-Specific Pricing: Do you need to set different pricing for various user groups such as wholesalers or club members?
- Filtering and Categorization: How would you like to organize and filter product listings for easier navigation?
- Discounts and Deals: Are there any promotions or discounts you plan to offer?
Accounting
- Integration: Do you need to connect your site with an accounting or inventory system like Xero, QuickBooks, MYOB, Unleashed, or Dea?
- ERP System: Will your site need to integrate with an existing ERP system?
- Payment Providers: Which payment gateways do you want to use? Common options include PayPal, eWay, Stripe, and Square, though we can accommodate other providers as well.
Shipping
- Shipping Locations: Where do you want your products to be shipped?
- Shipping Providers: Which shipping carriers will you use?
- Carrier Selection: If using multiple providers, how will you determine which carrier to use for each product?
- Shipping Rates: Will you use standard rates provided by the shipping carriers, or will you need to customize rates for certain shipments?
- Shipping Rules: Are there specific shipping rules that need to be applied to particular products?
Woocommerce provides a full backend that allows you to manage the day to day operations of your online store including product management, order fulfilment and much more. We will provide full training on how to use the system with ongoing support.
This really depends on the industry and also the source of your website leads but anywhere from 1.5% – 4% can be considered a solid conversion rate.
Let’s Chat
New website or search marketing to discuss?
Complete our quick enquiry form to the right or call us on 021 226 6723.
Complete our quick enquiry form below or call us on 021 226 6723.