Google Ads Services
Maximise your market share, drive sales and grow your brand with targeted ads on Google.
Put your brand in front of thousands, and only pay when they click on your ad. It’s not too good to be true — this is exactly what pay-per-click advertising (PPC) offers. PPC is a powerful lead and conversion machine that allows you to reach your target audience online, drive qualified traffic to your website, and encourage them to convert.
Cranfield Design have been users of Google Ads since way back in the day when it was known as Overture. We bring literally decades of experience to make sure your Google Ads campaigns are delivering the best possible return on investment.
When do PPC (Pay Per Click) ads make sense?
With over 3.5 billion searches on Google per day, getting traffic to your site is rarely the problem. The tricky part is only buying clicks and leads that drive a positive return on ad spend.
PPC ads make sense when you need to drive immediate traffic, target specific audiences, test and optimize marketing strategies, or when you want to complement other marketing efforts. They offer flexibility, control, and can deliver quick results, but it’s essential to ensure they align with your overall marketing goals and budget.
Our Google Ads Process
1. Brief & Process
We ask you questions about what you want to achieve with search engine marketing. Who are you targeting? What are they looking for? What does a journey of buyer intent really look like? What’s a realistic ROI?
2. Research & Planning
Here’s where we discover what keywords, creatives and placements are most likely to help us achieve your objectives. Then we devise clever campaign plans and get all the bits and pieces ready for launch.
3. Launch & Learn
Once you approve our campaign plans, we set up and test your analytics and tracking systems. Then we go-live and start learning. The first 2-12 weeks gives us lots of performance data to make future decisions with.
4. Optimise & Automate
As we gather data, we’re constantly tweaking ads, bid strategies and keywords to identify the best, most efficient strategy for you. Think more customers, a lower cost-per-conversion and a higher return on ad spend.
1. Brief & Process
We ask you questions about what you want to achieve with search engine marketing. Who are you targeting? What are they looking for? What does a journey of buyer intent really look like? What’s a realistic ROI?
2. Research & Planning
Here’s where we discover what keywords, creatives and placements are most likely to help us achieve your objectives. Then we devise clever campaign plans and get all the bits and pieces ready for launch.
3. Launch & Learn
Once you approve our campaign plans, we set up and test your analytics and tracking systems. Then we go-live and start learning. The first 2-12 weeks gives us lots of performance data to make future decisions with.
4. Optimise & Automate
As we gather data, we’re constantly tweaking ads, bid strategies and keywords to identify the best, most efficient strategy for you. Think more customers, a lower cost-per-conversion and a higher return on ad spend.
1. Brief & Process
We ask you questions about what you want to achieve with search engine marketing. Who are you targeting? What are they looking for? What does a journey of buyer intent really look like? What’s a realistic ROI?
2. Research & Planning
Here’s where we discover what keywords, creatives and placements are most likely to help us achieve your objectives. Then we devise clever campaign plans and get all the bits and pieces ready for launch.
3. Launch & Learn
Once you approve our campaign plans, we set up and test your analytics and tracking systems. Then we go-live and start learning. The first 2-12 weeks gives us lots of performance data to make future decisions with.
4. Optimise & Automate
As we gather data, we’re constantly tweaking ads, bid strategies and keywords to identify the best, most efficient strategy for you. Think more customers, a lower cost-per-conversion and a higher return on ad spend.
Let’s Chat
New website or search marketing to discuss?
Complete our quick enquiry form to the right or call us on 021 226 6723.
Complete our quick enquiry form below or call us on 021 226 6723.