Conrad Cranfield

About Us

Helping Clients Grow
Since 1999

My name is Conrad Cranfield and I bring with me 25 years of experience in online business across a wide range of disciplines.

When you work with me you will deal direct with me and I will be undertaking all of your work. No juniors learning on the go. No account managers’ wages to pay in your pricing. I have extensive experience and a proven track record in actual website builds, online shop builds and search marketing.

What sets me apart from your usual agencies is my experience in the wider field of online business and my ability to assist customers with developing winning online business strategies. I understand how to tie in other business practices with online business such as financial management, logistics, inventory management, customer support and operating in other countries.

Send me an email or give me a call and let’s get together to discuss your requirements. I look forward to meeting you!

Timeline of Experience

Starting with teaching myself Dreamweaver (one of the original web design programs) and coding in 1999 out the back of another ski season as a poor ski bum here is a timeline of my online business experience.

Learning My Craft

I began my web design career in Queenstown in 1999 following 7 years of ski seasons. With no official courses back then I was self taught and started off with websites and quickly moved in to web development as no decent CMS's existed at the time. Over my 8 years there I built from the ground up websites and backend systems for Treble Cone, Brown's Sothebys Realty, the Adventure Racing World Champs and many others. One of my main clients was Outside Sports for whom I built a complete ecommerce system for and ran all of their online marketing including their PPC advertising and their search engine optimisation.null

1999 - 2007

Nature Shop

Moving to Tauranga in 2007 to start a family I realised my dream of starting my own online retail business. After a lot of research of products that I could sell globally out of New Zealand at competitive prices I settled on natural fibre footwear and clothing and Nature Shop was born. Within 2 years we had hit over 5 million in turn over and in 2010 we came second in the Deloittes Fast 50 and won the fastest growing retailer and exporter categories. We set up a distribution center in the UK. Unfortunately due to a few poor expansion decisions and some unfortunate business circumstances we got in to strife and in 2014 we sold off the remaining assets and closed up shop. null
2007 - 2014

Back To The Tools

Following the demise of Nature Shop I went back to the tools and learned the WordPress platform inside out. I built quite a few websites over this period but mainly contracted as an online business consultant to a few larger enterprise clients. After a few years I was back to looking for another online retail idea and Stand Desk was born. null
2014 - 2019

Stand Desk

Stand Desk was a completely opposite concept to Nature Shop in a number of ways. First off I wanted to sell a product that in single units was prohibitively expensive to ship from overseas (so as to not have to compete against the likes of Amazon). Second off I wanted to own and control my own brand as opposed to selling other peoples brands. Within 9 months we were turning over 100K a month. In November 2021 we launched into Australia. null
2019 - present

Cranfield Design

Like many businesses currently (especially ones that sell relatively big ticket items) we are down on a few years back and I have a lot of time on my hands. After looking at the Tauranga market for web design I decided to launch Cranfield Design. I believe we can offer a premium online product for both websites and search marketing at competitive pricing. I still have a passion for web design and online marketing and I hope to meet up with you to discuss your plans!
2024

Let’s Chat

New website or search marketing to discuss?

Complete our quick enquiry form to the right or call us on 021 226 6723.

Complete our quick enquiry form below or call us on 021 226 6723.